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Measurement will continue to be the Holy Grail of PR

May 2019 | Sudhakar Negi

Gurgaon, In an integrated world, public relations has to move beyond the image of a …

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The growing digital economy of the Indian election machine

April 2019 | Sudhakar Negi

Gurgaon, Political parties’ digital campaigns are getting increasingly sophisticated in technology and strategy, and a …

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IPRCCC 2018: Experts deliberate on how innovation is key to achieve PR success

December 2018 | Sudhakar Negi

Panel discussion at the ninth edition of exchange4media’s India PR & Corporate Communications Conference (IPRCCC) …

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Astrum the youngest and the fastest to break top 20

October 2018 | Sudhakar Negi

Reputation Today ranks India’s top 50 PR firms. Gurgaon, October 15, 2018. Reputation Today’s latest issue has …

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Astrum Strengthens Corporate Affairs Team

August 2018 | Sudhakar Negi

Appoints Award Winning Journalist Rajeet Sinha as Principal Counsellor. Gurgaon: Astrum, India’s first science based, …

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As Cambridge Analytica Hits Headlines, Here’s How Political Parties Are Using Big Data

March 2018 | Sudhakar Negi

Ashwani Singla, founder of India’s first science-based reputation management advisory Astrum, said that thousands of …

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Build a career in science based reputation management, in an advisory that is a leading the way.

November 2017 | Sudhakar Negi

Ashwani Singla @ Vedica Scholars Programme for Women Ashwani Singla, Founding Managing Partner of Astrum, …

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Ashwani Singla recognized by Reputation Today

September 2017 | Sudhakar Negi

Amongst “100 Most Important Professionals” in the Indian Public Relations & Corporate Communications Ashwani Singla, …

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Using Science to Develop Persuasive Communication

March 2017 | Ashwani Singla

‘Ache din’, the winning narrative that still reverberates in the ears of Indians and is …

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Reputation Dialogues@DSC

March 2017 | Ashwani Singla

Addressing the class of 2017 of Marketing Communication programme at the Delhi School of Communication, …

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