Business and political interests share a common goal: The greatest good of the greatest number. But they often come at loggerheads owing to factors like constituent interests, competitive advantage and so on. An honest dialogue between the government and the industry is critical to the development of the nation. This has to become the new definition of how corporations and governments need to engage – a convergence of commercial and national interests.
Recent elections have pointed to the fact that governments that perform stay in office. Divisive policies and doles don’t work. Therefore, consistent communication and engagement of citizens hold the key to their participation and involvement in the programmes and projects of the government. For any politician aiming to get re-elected, a clear narrative and persuasive communication is a must as that alone ensures that your advocates remain with you.