The Science Of ReputationTM
Astrum is a pioneer among Reputation Management companies in India in the adoption of science-based reputation management to shape public opinion ethically, be it in corporate or in politics. We work closely both with the C-Suite and Senior political leaders helping them resolve complex challenges they face in generating public acceptance. Public Relations, in its origin, was deeply rooted to understanding the underlying attitude and beliefs of audiences in order to shape persuasive communication. However, over the years, the predominance of publicity severed its mooring to science. At Astrum, we believe that in an attention-deficit economy struggling with information overload, the key to effective Reputation Management is to return to our roots by developing holistic reputation management campaigns where understanding of public opinion drives ideas, to help shape public opinion in an ethical way. At Astrum, the Science of Reputation involves a disciplined and a layered approach to developing an effective Reputation Strategy. Our team of reputation management specialists, opinion research experts and data scientists work together to develop a bespoke reputation management campaign for each of our clients.
- First, identify and understand ‘the persuadables’, the stakeholders that need to be engaged.
- Second, identify the ‘key drivers’ of consideration, i.e. concerns and expectations of conduct by the company for their consideration, besides understanding what the persuadables know, think and feel about the company.
- Third, developing a ‘persuasive narrative’, a story that is relevant, authentic, engaging and differentiated from peers.
- Fourth, identifying the ‘sources of influence’, to develop the most relevant platforms for engagement.
We then use our 3C reputation campaign framework to execute a result driven reputation management campaign. A campaign driven by insights has not only a greater probability of success but also generates measurable return on investment. This is what we believe, makes Astrum the only specialist science-based reputation management company in India.