The Science Of ReputationTM
Astrum is pioneer among Reputation Management firms in India in the adoption of science-based reputation management to shape public opinion – be it in corporate echelons or in politics. We work closely with both the C-Suite and Political leaders helping them resolve complex challenges they face in generating public goodwill and acceptance.
Public Relations, in its origin, was deeply rooted towards understanding the underlying attitude and beliefs of audiences in order to shape persuasive communication. However, over the years, the predominance of publicity severed this mooring to science. At Astrum, we believe that in an attention-deficit economy struggling with information overload, the key to effective Reputation Management is to return to our roots by developing holistic reputation management campaigns where understanding of public opinion drives ideas, to help shape public opinion in an ethical way.