Public Opinion Surveys

Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing can succeed.
-Abraham Lincoln

From overnight night blitz polls to highly-complex studies of Bizfluentials™, Astrum takes the pulse of public opinion as it relates to politics, policy, attitudes and experiences. Public opinion research forms the basis of our reputation management programmes and provides insights rooted in the views of stakeholders that matter. 

Whether you are looking to devise a winning election strategy, win support for a cause or shape your corporate reputation, public opinion is the key to your success and a well-designed and executed public opinion survey is an important instrument in achieving that larger purpose. 

Our expertise in designing public opinion surveys, relentless focus on veracity of respondents and responses through extensive use of technology, data analytics, combined with access to micro level targeting data at village and municipality level  has today made Astrum, India’s premiere science based advisory in helping CXOs and senior political leaders understand and shape public opinion ethically.

Qualitative and Quantitative Data Analysis

Smarter, better decisions to help you win

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Market Segmentation

We help you find and connect with your most profitable consumer segments

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Thought Leadership Strategy & Research

Most thought leaders are actually thought followers. We help our clients become real thought leaders.

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Other Services

Reputation Management

Good reputation is the topmost priority of a Chief Executive

Crisis Communication

News is 24X7. Is your Crisis Plan the Same?

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities