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In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained and protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of reputation move the needle of perception? How does the explosion of social media and mobile communication change the way people consume information and make decisions? What is the new data fuelled world of Reputation Management, What is the future of reputation management services in a digital world? Constellar, the Astrum blog is the new avatar of my personal blog Reputare. While continuing to explore and prompt a dialogue on the subject of reputation in all the sphere, Constellar has an expanded scope to guest contributors and thought leaders. As the headline suggests, we will endeavor to bring insights and new thinking in the development of professional reputation management in India. I invite you to participate in the conversation and share experience to add to the richness of these conversations. Ashwani Singla

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THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

In my recent travels to USA to attend the IABC World Congress, I had the …

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Communications leadership for reputation management
ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
February 2017 | Rachana Panda

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

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ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 | Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.

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Brand Advocates – The Best PR Asset
ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
December 2016 | Varghese M. Thomas

There are five clear steps to building effective consumer advocacy

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ExpertSpeak: Virtual Responsibility
November 2016 | Sushant Balsekar

  “Print is dying!” is a statement often heard in meeting rooms when a well-dressed …

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ExpertSpeak: Are you locally relevant?
October 2016 | Swati Bhattacharya

The secret of succeeding in a global environment is finding strength in diversity. To leverage …

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