Constellar

Insights and new thinking

In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained and protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of persuasion move the needle of perception? How does the explosion of social media and mobile communication change the way people consume information and make decisions? What is the new data fuelled world of Reputation Management, What is the future of reputation management services in a digital world?

Constellar, the Astrum blog is the new avatar of my personal blog Reputare. While continuing to explore and prompt a dialogue on the subject of reputation in all the sphere, Constellar has an expanded scope to guest contributors and thought leaders. As the headline suggests, we will endeavor to bring insights and new thinking in the development of professional reputation management in India. I invite you to participate in the conversation and share experience to add to the richness of these conversations.

Ashwani SINGLA

Founding Managing Partner

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You Are Paid for What You Impact
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30 Years of Indian PR
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You Are Paid for What You Impact
You Are Paid for What You Impact
The 21st Century Communicator: Currency, Code and Craft is a Constellar series by Astrum on what it takes to stay relevant.
Reputation-Is-an-Asset-So-Are-You
Reputation Is an Asset. So Are You
The 21st Century Communicator: Currency, Code and Craft is a Constellar series by Astrum on what it takes to stay relevant.
30 Years of Indian PR
30 Years of Indian PR: Astrum's Ashwani Singla on why the talent problem is an easy fix — and how in-house comms can win PR its seat at the table
In July 1995, the landscape of Indian public relations was very different from the complex world of PR today.
Express-Pharma-Article-June-2026-Piyush-Sharma
Beyond the Pills: What India's Latest DPCO Amendment Could Mean for MedTech
Piyush Sharma, an advocacy professional with Astrum, examines how the latest DPCO amendment could reshape India's approach to MedTech pricing.
consistent-performance-an-imperative-for-building-resilient-corporate-reputation
CONSISTENT PERFORMANCE - An imperative for building resilient corporate reputation
REPUTATION today is no longer shaped by communication-led, top-down messaging. It has moved from a soft concept to a hard asset, an outcome of sustained, demonstrable performance.
Expanding the Stakeholder Net
Expanding the Stakeholder Net: A Reputation Imperative for Modern Corporations
Today, corporate reputation, regardless of a company’s size or industry, is under constant scrutiny, driven by rapid information flows, extensive social media, and rising societal expectations.
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We have organized the content by some key subjects and the format of the content, you can look for subjects that appeal to you, learn from case studies or interviews with senior professionals and thought leaders from across diverse industries. You can access the content in text, video and infographic formats.

We have brought select content from Reputare and are building a library of new content. If you have any ideas about the subject that you would like to see featured, please email us and we will try our best to bring more insights and share new thinking on the subject.

The content is free for your use but protected by copyright to Astrum, do kindly respect the use of intellectual property. Comments and feedback are moderated only to prevent any abuse or use of inappropriate language.

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