Constellar

Insights and new thinking

In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained and protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of persuasion move the needle of perception? How does the explosion of social media and mobile communication change the way people consume information and make decisions? What is the new data fuelled world of Reputation Management, What is the future of reputation management services in a digital world?

Constellar, the Astrum blog is the new avatar of my personal blog Reputare. While continuing to explore and prompt a dialogue on the subject of reputation in all the sphere, Constellar has an expanded scope to guest contributors and thought leaders. As the headline suggests, we will endeavor to bring insights and new thinking in the development of professional reputation management in India. I invite you to participate in the conversation and share experience to add to the richness of these conversations.

Ashwani SINGLA

Founding Managing Partner

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Expanding the Stakeholder Net
Narrative is no longer authored Article  (1)
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consistent-performance-an-imperative-for-building-resilient-corporate-reputation
CONSISTENT PERFORMANCE - An imperative for building resilient corporate reputation
REPUTATION today is no longer shaped by communication-led, top-down messaging. It has moved from a soft concept to a hard asset, an outcome of sustained, demonstrable performance.
Expanding the Stakeholder Net
Expanding the Stakeholder Net: A Reputation Imperative for Modern Corporations
Today, corporate reputation, regardless of a company’s size or industry, is under constant scrutiny, driven by rapid information flows, extensive social media, and rising societal expectations.
Narrative is no longer authored Article  (1)
Narrative is No Longer Authored, It is Audited
I recently had the opportunity to participate in a panel discussion organised by Exchange4media for a session that was interestingly titled Who will own the Narrative in 2030.
four-horsemen
The Four Horsemen of Consulting
One partner, one manager, two associates. That structure confirmed itself in pitch rooms, project plans, and pop culture.
building-robust-reputaion
Opportunities One Can Leverage to Build a Robust Corporate Reputation
In today’s complex and hyperconnected business environment, corporate reputation has become a strategic asset far beyond a communications outcome.
What-roles-corporate-Reputation-new-2
What Roles do Boards Play in Building a Resilient Corporate Reputation
Companies across industries and markets do not operate in isolation; they are deeply embedded in society.
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We have organized the content by some key subjects and the format of the content, you can look for subjects that appeal to you, learn from case studies or interviews with senior professionals and thought leaders from across diverse industries. You can access the content in text, video and infographic formats.

We have brought select content from Reputare and are building a library of new content. If you have any ideas about the subject that you would like to see featured, please email us and we will try our best to bring more insights and share new thinking on the subject.

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