It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that goodwill can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the
Companies and public figures live under the constant scrutiny of the media, activists and citizen journalists. Even the smallest of infractions could become a subject of breaking news, or start trending in the social media. In a 24X7 news world, having a modus operandi that responds effectively to a brewing crisis
Good Governance, or the lack of it, has been the single most important reason for destruction of shareholder value and corporate reputation. Good governance, the mantra of the elected representatives, has to be the cornerstone of any governance strategy today. The flattening of information hierarchies, the rise of the social media
Business and political interests share a common goal: The greatest good of the greatest number. But they often come at loggerheads owing to factors like constituent interests, competitive advantage and so on. An honest dialogue between the government and the industry is critical to the development of the nation. This has
The Astrum Centre houses a range of best-in-class capabilities — both in-house and through our exclusive partners — to generate science-based public opinion insights, persuasive content for print, broadcast and online mediums, online reputation management campaigns, media and online monitoring & analytics, corporate identity development and design solutions.