Who We Are

We Help Shape Public Opinion

We use science to understand and shape public opinion and develop programmes that persuade people to act

Astrum is India’s first science-based specialist Reputation Management advisory. Astrum in Latin means the brightest star in its constellation. The purpose of every Astrum professional is to help each of our clients become that star.

Astrum works as a strategic partner to the C-Suite, helping them resolve complex challenges they face in building and guarding their companies’ reputation. Applying the same science, Astrum helps senior political leaders connect with voters to get elected to a public office, keep the mandate and get re-elected. Astrum is leading the way by weaving creativity into the Science of Reputation to understand and shape public opinion.

Our specializations include Reputation Management, Crisis & Issues Communication, Corporate Affairs, Corporate Governance, Voter Targeting, Candidate Positioning, Campaign Messaging and Voter Sentiment Tracking. Astrum is an insight-driven Digital First advisory, with its emphasis on harnessing the power of the mobile phone and the Internet to engage stakeholders and shape opinions.

Astrum serves clients in the NCR and Mumbai through its own presence, and spans 60 cities and towns in India through its dedicated affiliate network.

Along with a high-calibre team of practising professionals, Ashwani Singla founded Astrum. Ashwani is the former Asia CEO of Penn Schoen Berland. In his two-decade experience in the industry, he has donned the roles of a trusted advisor and a strategist for both the C-Suite and political leaders. He has successfully steered many a blue chip multinational and Indian corporation through crisis situations.

Ashwani acted as the Campaign Strategist for the campaign committee of the Bharatiya Janata Party (BJP) during the 2014 General Elections in India. He has been featured in the Campaign India Magazine’s ‘A List’ and Agency FAQ’s listings of the Most Influential Communication Professionals in India.

Why should you choose Astrum?

For each of our clients, reputation is the most valuable asset. We take the responsibility of building and guarding reputation very seriously. Every Astrum counsellor safeguards a client’s reputation as if it is his/her own.

  • We provide unique insights based on empirical data
  • We are proactive in our approach
  • We act as an extension of the client organization
  • We deliver top-quality work
  • We rejoice in our clients’ Hits, and take the blame for the Misses. The Buck Stops Here.

Our Services

Reputation Management

Good reputation is the topmost priority of a Chief Executive

Crisis & Issues Communication

News is 24X7. Is your Crisis Plan the Same?

Corporate Governance

We help you establish best board practices with independent directors

Politics & Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities