Who we are

Research-based strategic communications

We are a safehouse at sea.
Follow the light,
and the bigger picture, you’ll see.
Ride the waves to shore,
so, you remember what you know
By earth we are united,
By land we are surrounded,
And the only way of life
is to stay grounded.

About Astrum

Negotiate the landscape of Reputation, Risk, Regulation & ESG successfully.

Astrum, Latin for the brightest star in a constellation, is India’s first research-based strategic communications consulting firm that helps clients successfully negotiate the complex landscape of Reputation, Risk, Regulation & ESG. Our programmes are rooted in the Science of Persuasion, a unique approach that combines data science, social science and neuroscience, help our clients understand and shape public opinion ethically.

Astrum is the next progression of public relations. Founded in 2015 by “Ashwani Singla “, with the belief that “deep insights are often the fountainhead of breakthrough thinking and data supported decisions have a greater probability of success”, Astrum is a pioneer of this convergence of science and creativity.

Our work ethic is rooted in ownership and accountability to solve our clients’ toughest challenges. Our team of multi-disciplinary professionals apply their collective acumen to help our C Suite sustain their reputation and license to operate. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.

Astrum is consistently ranked among top strategic communications consulting firms in India and counted amongst most respected by leading industry outlets. We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

1

Our bespoke research generates WinningKnowledge™ to help you stand apart from your peers

2

Our multi-disciplinary programmes deliver results that matter to you

3

Our work ethic of ownership and accountability

Client Speak

Consistently punctual, knowledgeable, responsive, and invaluable to our team.
It is amongst the best work that we have ever done for a new product launch of our global blockbuster drug.
Really want to thank you for the great insights you brought out that really helped us define our strategy and messaging for the India market.
Astrum's multi-stakeholder survey provided valuable outside-in perspectives, helping us redefine our communication narrative internally and externally. The process was thorough and efficient.
Your team's 24/7 availability, prompt high-quality deliverables, and insightful industry feedback were exceptional. Highly appreciated.

Our Work Ethic

whoweare_work-ethics

We don’t just advise, we take ownership. Our work ethic is rooted in ownership and accountability, whether it is building public trust during a crisis or creating preference, or driving change through policy advocacy or enshrining ESG practices to strengthen long-term sustainability of your business and reputation, we work with you to solve some of your toughest challenges.

The Astrum Way The Way We Work

Our multi-disciplinary team of communicators, ESG specialists, media professionals, opinion researchers, digital strategists, and policy advocates, work together to develop bespoke campaigns using our 3i Principle to deliver the results that matter to you.

3i Principle

Insights

We apply data-driven insights to develop the WinningKnowledge you need to win.

Ideas

Using the insights, we develop breakthrough ideas that form the heart of your campaign.

Impact

We use the ideas to execute and deliver real results that matter to you.

Our North Star Our Principles of Client Engagement

The five guiding principles form the foundation of every client engagement, whether we are helping corporates, brands, or political leaders in India navigate complex reputation challenges. Our North Star ensures that we don’t lose our way to do what is right and to do the right way.

Five Guiding Principles

We remain steadfast in delivering science-based, ethical communications, helping leaders and organisations build enduring acceptance and public trust.

Our Experts

Astrum Leadership

Astrum Brain Trust

Awards