It takes years of hard work to build a good reputation, be it a company, an individual or a political entity. But that good will can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour.
Reputation Management is no longer merely about good press and social media presence. Promoting the work of a company or a public figure to stand apart from others, earning the respect and trust of their stakeholders is an advantage like never before. Management of reputation, company or public figure is no longer accidental. It has to be planned, deliberate and consistent programme, rooted in knowledge and driven by results.
To be successful, reputation management consultants today, will need to develop a profound understanding of the audience mind set, create a simple yet compelling narrative with its roots in purpose and authenticity, driven through persuasive communication across multiple mediums. This is the key to shaping opinion in an ethical manner and this what the founding fathers of the profession intended public relations to be.
At Astrum, we are a multi-disciplinary team of specialist working together to help our clients earn public goodwill.