Consulting

expert speak essential toolkit a xennial approach
ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
April 2018 | Gaurav Mehta

Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.

Read More

future-calling
THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

  In my recent travels to USA to attend the IABC World Congress, I had …

Read More


Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

Read More

Lessons in Crisis Communication from The World Cultural Festival
April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

Read More


One Big Idea by Ashwani Singla: PR Needs a New Approach
January 2016 | Ashwani Singla

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

Read More

CSR for Reputation Management
Corporate Social Responsibility Beyond Community Relations
January 2016 | Ashwani Singla

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

Read More

Astrum Live