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Simple rules to develop a compelling proposition and how to win trust

January 2016 | Ashwani Singla

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

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One Big Idea by Ashwani Singla: PR Needs a New Approach

January 2016 | Ashwani Singla

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

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Corporate Social Responsibility Beyond Community Relations

January 2016 | Ashwani Singla

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

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Defining the Persuables

January 2016 | Ashwani Singla

Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.

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What is science based reputation management?

January 2016 | Ashwani Singla

Ashwani helps shed light on the concept of Science-based reputation management, its relevance in the current market, as well as the break-down of how organisations can benefit from rethinking their current approach to reputation management.

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Public Relations needs Empirical Public Relations

January 2016 | Ashwani Singla

Ashwani helps break down the shifting trends of Public Relations that result in ever-changing requirements and an increasing need for Empirical Public Relations

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The Need to Plan for a Crisis

January 2016 | Ashwani Singla

Ashwani Singla, in this article, takes an in-depth look at how crisis management systems are critical for all organisations, as well as broad categories in which most companies find themselves in today’s world.

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