Constellar

Making your website work for you

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

Lessons in Crisis Communication from The World Cultural Festival

How is that The World Cultural Festival billed as a celebration of “The Art of …

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Simple rules to develop a compelling proposition and how to win trust

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

One Big Idea by Ashwani Singla: PR Needs a New Approach

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

Corporate Social Responsibility Beyond Community Relations

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

Defining the Persuables

Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.