One thought on “ExpertSpeak: Are you locally relevant?”

  1. Sonia Kapoor

    Very well put Ms Bhattacharyya..! A global brand dictating strategy to the local country unit is akin to a global superpower like the USA telling India to decide it domestic policy. The sooner a MNC understands and appreciates the silos where thinking global and acting local makes sense, the better chances they have of succeeding in these markets!

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