• Sonia Kapoor

    Very well put Ms Bhattacharyya..! A global brand dictating strategy to the local country unit is akin to a global superpower like the USA telling India to decide it domestic policy. The sooner a MNC understands and appreciates the silos where thinking global and acting local makes sense, the better chances they have of succeeding in these markets!

Also Read

Trends that are shaping Public Relations
July 2017 |Ashwani Singla

  In my recent travels to USA to attend the IABC World Congress, I had …

Read More

ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
February 2017 |Rachana Panda

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 |Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.