Insights and new thinking
By Type
One Big Idea by Ashwani Singla: PR Needs a New Approach
Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.
Read More
Corporate Social Responsibility Beyond Community Relations
Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.
Read More
Defining the Persuables
Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.
Read More
What is science based reputation management?
Ashwani helps shed light on the concept of Science-based reputation management, its relevance in the current market, as well as the break-down of how organisations can benefit from rethinking their current approach to reputation management.
Read More
Public Relations needs Empirical Public Relations
Ashwani helps break down the shifting trends of Public Relations that result in ever-changing requirements and an increasing need for Empirical Public Relations
Read More
The Need to Plan for a Crisis
Ashwani Singla, in this article, takes an in-depth look at how crisis management systems are critical for all organisations, as well as broad categories in which most companies find themselves in today’s world.
Read More