Constellar
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What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.
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ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.
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THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
In my recent travels to USA to attend the IABC World Congress, I had the …
Making your website work for you
With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.
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Lessons in Crisis Communication from The World Cultural Festival
How is that The World Cultural Festival billed as a celebration of “The Art of …
One Big Idea by Ashwani Singla: PR Needs a New Approach
Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.
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