Thought Leadership Strategy & Research

Most thought leaders are actually thought followers. We help our clients become real thought leaders.

Oxford dictionary defines a Thought Leader as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.” 

Today’s thought leaders are often simply restating public survey opinions or re-purposing content previously published or undertaking me-too research. The world of business is awash with such content. A scientifically developed thought leadership strategy is critical to help you demonstrate expertise and build authority over time to generate respect and recognition. 

Good thought leadership research should be relevant for the audiences you seek to reach, engaging enough to grab attention, help bring new knowledge or provide some insight to make better decisions and should help look ahead into the future. 

Original and credible thought leadership research undertaken through a rigorous methodology and backed by empirical evidence can not only deliver pertinent insights but can also deliver new information. Combined with the power of engaging copy and compelling presentation and multipurposed into multiple formats from feature articles, to blogs, to keynotes, etc. It acts a powerful force multiplier of reputation. 

At Astrum, we have the unique capability of both developing and amplifying content.  Our multi-disciplinary team of subject experts, researchers, data scientists, creative and content developers and advocacy professionals work together to create break-through analysis and provide an empirical evidence to make a convincing case that delivers the best returns on your thought leadership investment.

We are collaborative and flexible in our approach and work as a seamless part of your team, from providing data inputs to managing the full thought leadership program.

Qualitative and Quantitative Data Analysis

Smarter, better decisions to help you win

Read More

Market Segmentation

We help you find and connect with your most profitable consumer segments

Read More

Other Services

Reputation Management Services

Good reputation is the topmost priority of a Chief Executive

Crisis Communication

News is 24X7. Is your Crisis Plan the Same?

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities