Qualitative and Quantitative Data Analysis

Smarter, better decisions to help you win

Public goodwill is about winning the hearts and minds of the people who matter, and therein lies the key to victory. Whether in the marketplace or the battlegrounds of election, to win, you need to know who matters? what matters to them? and what will make them choose you over your competitor? Our science driven approach eliminates guess work, helping you make smarter and better decision than your competitor. Combination of methodologies including qualitative and quantitative data analysis are used to generate insights to inform your strategic decisions. 

Blending our proprietary data with unique insights mined through our polling techniques, the insights we provide help you make decisions that increase your competitive advantage and generate public goodwill. Our bespoke approach to answering your most difficult question is what sets us apart from the one-size-fits-all experts. Our unique solutions driven approach addresses some of the most difficult challenges faced by Corporations or Political Parties

Whether it is qualitative or quantitative data analysis,  we develop the optimum solutions to best fit your need to find answers. From in-depth interviews, focus groups, jury groups with influential, to conducting the largest ever polling exercise for Indian elections, we reach audiences that are hard to reach and find the answers you need to win.

Market Segmentation

We help you find and connect with your most profitable consumer segments

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Thought Leadership Surveys

Most thought leaders are actually thought followers. We help our clients become real thought leaders.

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Other Services

Reputation Management

Good reputation is the topmost priority of a Chief Executive

Crisis and Issues Communication

News is 24X7. Is your Crisis Plan the Same?

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities