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Conference of Parties (COP) 28 – Insights and Takeaways
This document aims to deliver a thorough 360-degree overview of the Conference of Parties (COP) …
Will The real SELF-RELIANT INDIA show itself?
In the wake of PM Narendra Modi’s call for going local, Ashwani Singla sheds light on what it means for brands to be truly ‘swadeshi’ & How can PR help brands be vocal about it. Read more.
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Indian Industry Leaders Prepare For Post Covid19 Era
This article talks about the impact of COVID-19 on CXO’s & the change in business strategies related to crisis preparedness by industry leaders. Visit Astrum website for more details.
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What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.
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ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.
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THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
In my recent travels to USA to attend the IABC World Congress, I had the …