Constellar

Will The real SELF-RELIANT INDIA show itself?

In the wake of PM Narendra Modi’s call for going local, Ashwani Singla sheds light on what it means for brands to be truly ‘swadeshi’ & How can PR help brands be vocal about it. Read more.

Indian Industry Leaders Prepare For Post Covid19 Era

This article talks about the impact of COVID-19 on CXO’s & the change in business strategies related to crisis preparedness by industry leaders. Visit Astrum website for more details.

What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management

This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.

ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach

Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.

THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations

In my recent travels to USA to attend the IABC World Congress, I had the …

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ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.