Constellar
Insights and new thinking
Reputation management
One Big Idea by Ashwani Singla: PR Needs a New Approach
Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.
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Defining the Persuables
Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.
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What is science based reputation management?
Ashwani helps shed light on the concept of Science-based reputation management, its relevance in the current market, as well as the break-down of how organisations can benefit from rethinking their current approach to reputation management.
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Public Relations needs Empirical Public Relations
Ashwani helps break down the shifting trends of Public Relations that result in ever-changing requirements and an increasing need for Empirical Public Relations
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