Reputation management

Building Robust Corporate Reputation
Opportunities One Can Leverage to Build a Robust Corporate Reputation
February 2026 | Sunil Lulla

In today’s complex and hyperconnected business environment, corporate reputation has become a strategic asset far …

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What Roles do Boards Play in Building a Resilient Corporate Reputation
November 2025 | Sunil Lulla

The Hidden Dynamics That Shape Your Response and Resilience During a Crisis Companies across industries …

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Corporate Reputation is Your Full-Time Job, Mr. Director!
August 2025 | Sunil Lulla

In today’s fast-paced business world, a company’s reputation calls for constant scrutiny and managing it …

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Crisis Management Lessons from Covid-19
What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
April 2020 | Ashwani Singla

This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.

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expert speak essential toolkit a xennial approach
ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
April 2018 | Gaurav Mehta

Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.

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future-calling
THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

In my recent travels to USA to attend the IABC World Congress, I had the …

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