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ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.
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ExpertSpeak: 2017 – The year of PR and Reputation management!
Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.
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ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
There are five clear steps to building effective consumer advocacy
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ExpertSpeak: Virtual Responsibility
“Print is dying!” is a statement often heard in meeting rooms when a well-dressed …
ExpertSpeak: Are you locally relevant?
The secret of succeeding in a global environment is finding strength in diversity. To leverage …
NRIs travel to India to remain connected to their roots
“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”