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expert speak year pr reputation management
ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 | Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.

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Brand Advocates – The Best PR Asset
ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
December 2016 | Varghese M. Thomas

There are five clear steps to building effective consumer advocacy

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ExpertSpeak: Virtual Responsibility
November 2016 | Sushant Balsekar

  “Print is dying!” is a statement often heard in meeting rooms when a well-dressed …

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ExpertSpeak: Are you locally relevant?
October 2016 | Swati Bhattacharya

The secret of succeeding in a global environment is finding strength in diversity. To leverage …

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NRIs travel to India to remain connected to their roots
August 2016 | Ashwani Singla

“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”

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Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

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