Constellar

ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

ExpertSpeak: 2017 – The year of PR and Reputation management!

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.

ExpertSpeak: Are you locally relevant?

The secret of succeeding in a global environment is finding strength in diversity. To leverage …

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Simple rules to develop a compelling proposition and how to win trust

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

One Big Idea by Ashwani Singla: PR Needs a New Approach

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

Corporate Social Responsibility Beyond Community Relations

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.