Articles

Corporate Reputation is Your Full-Time Job, Mr. Director!
August 2025 | Sunil Lulla

In today’s fast-paced business world, a company’s reputation calls for constant scrutiny and managing it …

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Why Your CEO’s Thought Leadership Content Is Disappearing into #ai Black Holes
July 2025 | Pragati Tiwari

Welcome to Generative Engine Optimization (GEO)  Last week’s rollout of Google’s Gemini 2.5 Pro in …

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Good CSR is not a cover for bad business
July 2025 | Ashwani Singla

At the 15th edition of IPRCCC, Ashwani Singla, Founding & Managing Partner of Astrum, urged …

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Behind the scenes: the power of neuroscience in decision-making
February 2025 | Ashwani Singla

Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. …

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India-EFTA TEPA: Impact of Free Trade Agreements (FTA) | Astrum
May 2024 | Astrum Associates

A Renewed Chapter in Economic Cooperation A SILVER BULLET OR FOOL’S GOLD? With the centennial …

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Crisis Management Lessons from Covid-19
What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
April 2020 | Ashwani Singla

This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.

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