Latest Posts

Hello!

In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance.

How then can it be built, nurtured, sustained and protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of reputation move the needle of perception? How does the explosion of social media and mobile communication change the way people consume information and make decisions?

Constellar, the Astrum blog is the new avatar of my personal blog Reputare. While continuing to explore and prompt a dialogue on the subject of reputation in all the sphere, Constellar has an expanded scope to guest contributors and thought leaders. As the headline suggests, we will endeavor to bring insights and new thinking in the development of professional reputation management in India.

I invite you to participate in the conversation and share experience to add to the richness of these conversations.

Ashwani Singla

Also New

Thumbnail
Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

Read More

ONE WORLD, ONE FAMILY
Lessons in Crisis Communication from The World Cultural Festival
April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

Read More

Read More

5 simple rules to develop a compelling proposition
Simple rules to develop a compelling proposition and how to win trust
January 2016 | Ashwani Singla

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

Read More

4 One big idea needs a new approach
One Big Idea by Ashwani Singla: PR Needs a New Approach
January 2016 | Ashwani Singla

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

Read More

CSR for Reputation Management
Corporate Social Responsibility Beyond Community Relations
January 2016 | Ashwani Singla

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

Read More

1-Defining the persuables
Defining the Persuables
January 2016 | Ashwani Singla

Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.

Read More

2 What is science based RM
What is science based reputation management?
January 2016 | Ashwani Singla

Ashwani helps shed light on the concept of Science-based reputation management, its relevance in the current market, as well as the break-down of how organisations can benefit from rethinking their current approach to reputation management.

Read More

3 -PR Needs Emperical PR
Public Relations needs Empirical Public Relations
January 2016 | Ashwani Singla

Ashwani helps break down the shifting trends of Public Relations that result in ever-changing requirements and an increasing need for Empirical Public Relations

Read More

7 - The need to a plan for crisis
The Need to Plan for a Crisis
January 2016 | Ashwani Singla

Ashwani Singla, in this article, takes an in-depth look at how crisis management systems are critical for all organisations, as well as broad categories in which most companies find themselves in today’s world.

Read More