Corporate Reputation Strategy

We work as a strategic partner to the C-Suite to help them build and sustain their company’s reputation.

We use the discipline of our proprietary 4D, (Discover-Develop-Deliver-Demonstrate) approach to develop an effective reputation strategy. Our approach blends the use of science with the know-how of our counsellors, who work in partnership with the company’s leadership to co-create a corporate reputation programme with an actionable agenda for a focused engagement of key stakeholder with clear persuasive messaging, supported by earned, owned & paid media priorities to positively shape the company’s reputation.

Our 3C(Capability-Character-Communication) Reputation Management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed.

  • Reputation Measurement
    Reputation Health Index(RHI) helps identify the unique drivers of your reputation, benchmark your current reputation with that of your peers and establish a baseline to track and measure the changing strength of association with the contributing drivers of your corporate reputation whilst the Net Advocacy Score™(NAS) measures the actual gain in advocates across your stakeholder segments due to the improvement of your corporate reputation.
  • Stakeholder Segmentation
    We deploy our unique Base-Swing-Reach segmentation to segment your Business Influentials™; identifying advocates to adversaries to deliver a well informed and sharply focussed engagement priorities that converts adversaries to advocates.
  • Corporate Messaging
    A persuasive message is one that is relevant, believable and creates a favourable response. How do you know that your message has the necessary ingredients? We use neuro-science and analytics to develop your corporate messaging that has the needed ingredients to break through the clutter and the Net Persuasion Scores™(NPS) provides you empirical evidence about the likelihood of your messages persuading your audiences to act.
  • Influence & Influencer Mapping
    We use sophisticated research tools to identify and map the most influential information sources and the influencers your stakeholders consult to shape their opinion. Our findings would enable you to prioritize your owned, earned and paid media presence for the best return on investments and develop a stakeholder engagement plan directed at the most important decision makers and influencers.

Corporate Reputation Campaigns

Our reputation campaigns engage the most important Business Influentials to create your evangelists.

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