Crisis Preparedness & Planning

We help you to safeguard your reputation when you need it the most

Crises are ubiquitous, and when they strike, the management’s confidence and the company’s reputation takes a beating. With the 24X7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, preparedness and meticulous planning to deal with any eventuality make all the difference between winning and losing a plot.

Astrum has the expertise in preparedness and planning to safeguard your reputation in your hour of need. Our crisis counsellors strategize work in a project mode, in collaboration with the company leadership, for possible scenarios that could lead to a crisis and its fallouts. Our crisis management experts initiate and augment your Crisis Communication Team (CCT) and Crisis Response Protocols (CRP) with clear roles and responsibilities, including messaging and outreach priorities.

We convert ‘in-place’ crisis response protocols to being ‘in-use’ consistently. Through our Crisis Preparedness Training (CPT) workshops, we train your designated management staff and CCT to respond swiftly with a clarity of purpose. We also undertake spokesperson coaching and C-Suite media training to ensure that you benefit from our bespoke preparedness planning.


Crisis Communication Support

We use our skills to help you, protect your reputation when you need it the most

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Other Services

Reputation Management

Good reputation is the topmost priority of a Chief Executive

Corporate Governance

We help you establish best board practices with independent directors

Politics and Government

Don’t just govern the people. Involve them. Walk the talk with them

The Astrum Centre

The Astrum Centre houses a range of best-in-class capabilities