Shefali is the member of the founding team of Astrum and oversees the development of Astrum’s business and its brand reputation management with the passion of a zealot. Boasting a career spanning over a decade and a half, straddling big brands like Oracle, Evalueserve, NaviSite, The InterContinental Group and PSB Research, she adds rich experience in both business growth, digital marketing and online reputation management to the firm. She most recently led business growth and marketing at PSB Research in South Asia. For her contribution to the development of the PSB brand in Asia she received ‘global recognition’ from the firm’s worldwide CEO.
In 2019, she was also recognised amongst the ‘Most Influential Marketing Leaders Listing’ at World Marketing Congress held at Mumbai. The World Marketing Congress is conducted in strategic partnership with CMO Global and the World Federation of Marketing Professionals. Shefali is a Post-Graduate in Business Administration and International Trade from the Symbiosis institute of Management Studies, Pune and a specialization in Digital Marketing from Columbia Business School, USA. Her wealth of experience has not blunted her passion for what she does the best – driving business, building brands. Whilst he had been there and done that, she brims with the exuberance of a rookie every time a new challenge beckons.
This article talks about the impact of COVID-19 on CXO’s & the change in business strategies related to crisis preparedness by industry leaders. Visit Astrum website for more details.
This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.