The Astrum Centre

Best-in-class capabilities for Reputation Management

The Astrum Centre houses a range of best-in-class capabilities — both in-house and through our exclusive partners — to generate science-based public opinion insights, persuasive content for print, broadcast and online mediums, online reputation management campaigns, media and online monitoring & analytics, corporate identity development and design solutions.

Strategic Planning and Insights
Our team uses a powerful work bench of qualitative and quantitative research techniques for data analysis, to understand opinions and attitude of the key audience & influencers and develop messaging that would persuade them to act. Our in-house research team & quality control measures ensure that we collect valid and verifiable data for decision making.

Rich Media Content
Whether it is a policy paper, a CEO’s speech, features for an in-house journal or social media content, our counsellors, supported by an extended team of content specialists, convert persuasive messaging into compelling content that connects with the target audience across all media platforms.

Online Reputation Management (ORM)
Under the tutelage of our experienced digital strategists from our partner, Puretech Digital, we put together the best-in-class online & mobile reputation management capabilities.

Our virtual ORM command centre helps you become pre-emptive and proactive in protecting and strengthening your online reputation. Being on the cloud you save on expensive hardware, software, real estate and staffing costs, benefiting instead from shared services that Astrum ORMCC team provides. Whether it is owned, earned, paid media or mobile, we get your message across to expand your circle of evangelists and balance conversations.

Corporate Branding
With the help of our exclusive corporate branding partner, Watercrab, we design programmes that go beyond logo development to communicate your company’s purpose and positioning. From concept to execution, and for both external and internal audiences, we take care of all of it for you.

Corporate Social Responsibility
With the help of our partners, we help you establish and institutionalize sustainability and social responsibility programmes. From need assessment to impact measurement, we hold your hand all the way.

Corporate Events
With the help of our partners, we curate bespoke corporate events that accentuate your brand story.

Media Intelligence
With the help of our partner, Impact Research & Measurement, we help you monitor news across the nation, in over 500 print and broadcast outlets. We also use data analytics to make sense of the news in order to develop effective media relations and influencer engagement programmes.

Other Services

Reputation Management

Good reputation is the topmost priority of a Chief Executive

Crisis & Issues Communication

News is 24X7. Is your Crisis Plan the Same?

Corporate Governance

We help you establish best board practices with independent directors

Politics & Government

Don’t just govern the people. Involve them. Walk the talk with them