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The best is yet to come for Indian PR agencies: Ashwani Singla | Astrum
Singla, Founding Managing Partner of Astrum, notes that India will see opportunities forgreater collaboration through pooling of skills and resources in the PR space.The key to thriving in a crisis is flexibility and willingness to adapt
Read MoreImage transformation is not a communications, but a business planning exercise: PR experts
Organisation models have shifted from product driven to customer centric and now to purpose led in its latest iteration. But while product and customer mind-sets were crucial in defining organisational culture in great companies like Apple
Read MoreBranded Content: Ford Cartesy Survey
The latest edition of Ford India’s comprehensive, in-depth survey unearths newer, pertinent insights into how we view road safety and discipline.A well thought-out, well executed road safety survey goes beyond illuminating the obvious. Its findings, in
Read More2020 A Year to Remember, Not Forget by Ashwani Singla | Astrum
EXCLUSIVE | Ashwani Singla, Astrum: 2020: A Year to Remember, not ForgetMany of my friends and family talk about 2020 as a year to forget, and for good reason. Not only did we lose several family and
Read MoreBuilding capabilities in PR: Ashwani Singla on why spotlight should be on Know How
In his over two decades of experience, Ashwani Singla, Founding Managing Partner, Astrum, has donned the role of a trusted advisor and strategist for both the C-Suite and political leaders. Prior to founding Astrum, Singla, as
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