In his over two decades of experience, Ashwani has donned the role of a trusted advisor and strategist for both the C-Suite & Political leaders. As an election campaign strategist and pollster he has been involved in several successful national and state election campaigns for leading national and regional political parties including the defining 2014 Lok Sabha campaign for the BJP.
In 2017, The Holmes Report shortlisted Astrum amongst the ‘Asia-Pacific New Consultancies of the Year’ and in 2018, Reputation recognised it as the youngest and the fastest to be in top 20 in its listing of top public relations firm in India. He has been consistently recognised amongst the most influential voices in the industry by leading media outlets such as Campaign India, Reputation Today, Exchange4Media and Adgully, amongst others. In 2017, Public Relations Council of India, inducted Ashwani into their Hall-of-Fame.
Prior to founding Astrum, Ashwani, as its Asia MD, established the presence of PSB Research from inception to becoming a much sought-after research based consulting firm in the region. As the CEO & Co-Promoter of Genesis Burson-Marsteller, he oversaw the firm’s growth from infancy to become India’s most trusted public relations & public affairs firm. He steered the firm through an extremely successful transition from Genesis PR to Genesis Burson-Marsteller (now BCW) after its acquisition by WPP and was subsequently served on the Asia Pacific Board of Burson-Marsteller.
Ashwani gives back to the industry as an India board member of the International Association of Business Communicators (www.iabc.com) and has played an active role in the foundation of Public Relations Consultants Association of India (www.prcai.org) and the International Communications Consultancy Organization (www.iccopr.com). He has served on the juries of the Asia Pacific Gold Quill Awards by IABC, the SABRE Awards by the Holmes Report, IPRCC awards by Businessworld and the PR Lions for the 62nd Cannes Lions International Festival of Creativity, amongst others.
Ashwani plays an active role in the C Suite driven Economic Times India Leadership Council besides being actively involved in leading industry bodies like FICCI, CII & AIMA. He devotes his time to improvement in higher education as member of the Board of Governors of Gargi College, Delhi University,
He is the Founder Executive Director of Impact Research & Measurement, India’s leader in media intelligence & measurement and serves on several advisory boards of companies in early stages of their corporate life, mentoring them to build their marketing and branding capabilities.
Ashwani is an Economics Major with Post Graduate qualification in International Business. He is an alumnus of HBS and ISB Executive Education programmes
This article talks about the impact of COVID-19 on CXO’s & the change in business strategies related to crisis preparedness by industry leaders. Visit Astrum website for more details.
This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.