Constellar

Insights and new thinking

In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained and protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of persuasion move the needle of perception? How does the explosion of social media and mobile communication change the way people consume information and make decisions? What is the new data fuelled world of Reputation Management, What is the future of reputation management services in a digital world?

Constellar, the Astrum blog is the new avatar of my personal blog Reputare. While continuing to explore and prompt a dialogue on the subject of reputation in all the sphere, Constellar has an expanded scope to guest contributors and thought leaders. As the headline suggests, we will endeavor to bring insights and new thinking in the development of professional reputation management in India. I invite you to participate in the conversation and share experience to add to the richness of these conversations.

Ashwani SINGLA

Founding Managing Partner

Latest

Move from Execution to Trusted Counsel
Ashwani Singla On Why PR must move beyond media relations
Measure What You Move
The Unwritten Rules
Writing Is Thinking In Action

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Ashwani Singla On Why PR must move beyond media relations
Expanding the Stakeholder Net
Illustration for Astrum article on how narratives are no longer authored by a single source
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Also New

Move from Execution to Trusted Counsel
Move from Execution to Trusted Counsel 
Talent gets you hired. Character decides whether you last.
Ashwani Singla On Why PR must move beyond media relations
Ashwani Singla On Why PR must move beyond media relations
The Astrum founder reflects on the evolution of communications, the rise of AI and why trust remains at the heart of the profession. 
Measure What You Move
Measure What You Move
Talent gets you hired. Character decides whether you last.
The Unwritten Rules
The Unwritten Rules
Talent gets you hired. Character decides whether you last.
Writing Is Thinking In Action
Writing Is Thinking In Action
Technology changed the game. The craft still decides who wins.
Technology Rewrote The Code
Technology Rewrote the Code
Technology changed the game. The craft still decides who wins.
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We have organized the content by some key subjects and the format of the content, you can look for subjects that appeal to you, learn from case studies or interviews with senior professionals and thought leaders from across diverse industries. You can access the content in text, video and infographic formats.

We have brought select content from Reputare and are building a library of new content. If you have any ideas about the subject that you would like to see featured, please email us and we will try our best to bring more insights and share new thinking on the subject.

The content is free for your use but protected by copyright to Astrum, do kindly respect the use of intellectual property. Comments and feedback are moderated only to prevent any abuse or use of inappropriate language.

Let’s keep conversing.