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Chennai, September 26, 2023. Astrum, India’s first science-based specialist reputation advisory today unveiled a first of its kind study in the Indian public relations industry titled “Technology Reshaping Communicators.” This study combines months of rigorous secondary research and views of diverse panel of Indian and global thought leaders, representing consulting firms, technology corporations, law firms, media editorial boards, international academics, private equity investors, global CXOs, senior corporate communication leaders, and a multitude of industry experts.
Commenting on the study’s release, Sunil Lulla, Chairman, Astrum Reputation Advisory says, “In today’s digital era, communicators are continually navigating the dynamic intersection of technology and communications. This groundbreaking study delves deep into key questions that communicators are grappling with due to the rapid and recent advancements in technology. The study seeks to equip professionals with the knowledge and insights, necessary to thrive in this transformative environment.”
Says, Ashwani Singla, Founding Managing Partner, “Technology has reshaped our world for over two centuries from the advent of the printed word to the internet. What sets this digital era apart is the unprecedented pace and scale of advancements. It’s a landscape where machines can attain superhuman intelligence and harnessed for a greater good, yet capable of dismantling established brands within hours.” He adds, “In navigating this new paradigm of reputation management, a combination of technology and human ingenuity layered with an understanding of the science of reputation™ can enable communicators to completely transform their game.”
Says, Sharada Sharma, Co-founder and author of the study, “We are seeing that the impact on communications is threefold: one, in revolutionizing data assimilation for deeper insights into audience behaviour; two, transforming content creation distribution and consumption and, three, an investment in crisis preparedness/risk mitigation to secure corporate or brand reputation – each needs a holistic approach with sponsorship from the C-suite.”
The study’s findings were unveiled at the 10th edition of PRAXIS10 – Reputation Management – The Big Picture, the largest annual gathering of communication professionals. The unveiling took place at “The Astrum Breakfast” (#TAB), an exclusive invitee only event that brought together leaders in corporate communication. An executive summary of the report was made available to all participants via a QR code, ensuring widespread access to the insights presented in the study.
About the study
Astrum (astrum.in) is India’s first science-based specialist Reputation Management advisory. We are trusted counsellors to the C-Suite and Corporate Boards, helping them resolve complex challenges they face in nourishing and protecting their company’s reputation. Applying the same science, we help senior political leaders connect with their voters to get elected. We are a data driven advisory, with emphasis on harnessing the power of analytics to generate the insights needed to effectively engage stakeholders and shape public opinion ethically. Our integrated multidisciplinary specializations include comprehensive solutions for research-based Reputation Management, Public Policy Advocacy, Crisis Preparedness & Communication, Election Campaign Strategy .
Our firm has been featured consistently in the leader board listings of top public relations firms in India as well counted amongst the most respected by leading industry outlets. In 2017, The Holmes Report featured Astrum as a nominee of the “Asia Pacific New Consultancy of the Year”. Commencing operations in 2015, we serve clients through our own presence in the NCR, Mumbai, Bangalore and reach 60 cities and towns in major states of India through our dedicated affiliates.
About Astrum
Established in 1995, IPRN ( www.iprn.com ) is one of the world’s largest and the most well established network of independent public relations agencies, boasting of presence in 100 major cities across 30 countries and five continents. IPRN members are leaders in their home countries and provide specialized teams, extensive local knowledge, and strong network collaboration for brands seeking international communication solutions. The network plays a crucial role in fostering global collaboration and facilitating local expertise and global reach across diverse markets.