We believe a unique insight is the ultimate competitive advantage. Our Science of Persuasion, a blend of data science, behavioural science and neuroscience, delivers WinningKnowledge™ that helps leaders make smarter decisions, shape narratives, and earn trust.
From corporate reputation and public policy advocacy to ESG, or crisis communication to election strategy, our bespoke research transforms complex data into clarity and measurable outcomes. We work with multinational corporations, Indian enterprises, political parties, NGOs, and public affairs leaders to navigate today’s disruptive environment.
With decades of market research expertise, bespoke qualitative research and quantitative research studies, and proprietary frameworks, we equip organisations and political leaders to build credibility and gain a lasting competitive edge.
Our bespoke market research consulting decodes stakeholder perception and delivers clarity, enabling organisations to successfully navigate the complex landscape of reputation, risk, regulation, ESG, policy advocacy, social impact and election campaigns.
From overnight blitz polls to in-depth studies, Astrum’s research is rigorous, customised, and designed to reach even the hardest-to-access audiences. Our proprietary frameworks, refined over decades of practice, deliver data and metrics that drive insight-led strategies with a higher probability of success.
In business and politics alike, winning public goodwill is non-negotiable. By identifying who matters, what matters to them, and what compels them to act, Astrum helps leaders and organisations to navigate complexity with clarity, confidence, and credibility.
We don’t just measure opinions. We help you move them. We deliver insights that are actionable, strategic, and outcome-driven.
FOUR good reasons to choose us.
01Proprietary Knowledge
03Action, Not Just Insight
04Trusted by Leaders
We apply neuroscience, social science, and data science to measure perceptions, test messages, build persuasive narratives, and design winning strategies for organisations and political parties.
Our services span Corporate Research, Social Impact, and Election Strategy.
Reputation is an intangible asset. But it can be measured, managed, and strengthened. We bring scientific rigour to corporate reputation management so you know exactly where you stand and how to move forward.
We apply our proprietary #LeadershipWithAPurpose 4C Reputation Management Framework to measure trust and credibility among your most critical stakeholders. You receive a Reputation Health Index™ that benchmarks performance, identifies gaps, and guides action for stronger stakeholder alignment.
We segment stakeholders as advocates, swing groups, sceptics, or adversaries. The outcome: a clear strategy on where to focus effort to build allies and neutralise risks.
We develop and evaluate the most persuasive messages. Are they clear, relevant, credible, and memorable? Benefit from our Net Persuasion Score (NPS™), that delivers a set of persuasive messages proven to drive recall, credibility, and positive behavioural shifts.
Through systems audits and scenario tests, we reveal vulnerabilities and prepare you. What you get: an actionable crisis communications playbook with protocols, escalation flows, and do’s and don’ts that help you pre-empt risks and navigate a crisis, keeping your reputation safe in difficult times.
We map policy environments, analyse stakeholder influence, and test advocacy narratives. What you get: evidence-based insights that help you navigate a complex policy landscape, get a seat on the table and increase your chances of shaping policy outcomes.
We design industry-shaping studies that spotlights your expertise and creates a unique point of view. This elevates your standing as a trusted authority and creates ripple effects across media, industry forums, and policymaking circles.
Leaders carry reputations that impact the organisation. We map online visibility, peer perceptions, and influence drivers of your CEO and CXOs. What you get is a bespoke thought leadership roadmap curating content, events, media, and social media strategies that are aligned to your leader’s natural strengths and credentials.
Corporate Reputation Benchmarking measures how stakeholders perceive your organisation’s trustworthiness, credibility, and influence. Using our Reputation Health Index™ (RHI™), we help Indian and global companies compare performance with peers, uncover perception gaps, and build strategies that strengthen their reputation.
We use behavioural and social science models to understand stakeholder motivations, biases, and trust triggers. This allows us to design messages that don’t just inform but persuade and inspire action.
The Net Persuasion Score™ uses neuroscience-backed testing to evaluate how clear, credible, and memorable your messages are. It ensures your communication doesn’t just reach stakeholders but moves them towards alignment and support.
Yes. We conduct Crisis Preparedness Assessment, scenario-testing, define protocols, and communication strategies, to prepare organisations with actionable playbooks. This helps protect reputation during crises triggered by unforeseen developments, accidents, regulatory scrutiny, social media backlash, or policy changes.
Unlike traditional survey firms, we apply the Science of Persuasion by leveraging neuroscience, data science, and to deliver actionable strategies, not just reports. Our proprietary indices provide measurable insights that drive real outcomes.
We use our Social Impact Index™ (SII™) to evaluate CSR programs across effectiveness, governance, and stakeholder engagement. This ensures compliance with India’s CSR mandate while proving genuine impact.
CSR reporting shows what you did; Social Impact Research proves what changed. We measure community outcomes, perception shifts, and long-term value creation, making your CSR story more credible and persuasive.
Through Need Assessments and Social Impact Focus (SIF™) studies, we align programs with community priorities, national development goals, and company values. This ensures CSR creates both goodwill and strategic advantage.
Yes. We transform data into compelling narratives backed by measurement and storytelling science. This strengthens brand credibility, engages stakeholders, and amplifies your social licence to operate.
We bring scientific rigour and persuasion models to CSR evaluation—helping companies not just comply but lead with purpose. Our qualitative and quantitative research solutions ensures your CSR initiatives are seen as authentic, measurable, and impactful.
Sharada is the Co-Founder and Chief Science Officer of Astrum and leads the evidence-based consulting practice, translating complex data into WinningKnowledge that empowers clients to strengthen reputation, pre-empt reputation risks, and build competitive advantage. She has nearly two decades of expertise in market research, public policy research, crisis preparedness and social impact, she has led high-impact studies for multinational corporations, domestic enterprises, and leading political parties.
An Economics (Honours) graduate with a master’s degree in Economics from the Delhi School of Economics, Sharada also holds executive certifications in Public Policy Analysis from the London School of Economics, UK, and in Transformational Leadership from XLRI Jamshedpur.
Corporate Reputation
A Convergence of Science and Creativity
Crisis and Issues Communication
Building Reputation Resilience
Corporate Affairs
Protect Your Business; Drive Public-Good Outcomes
ESG Consulting Services
Mitigate Risks and Improve Competitiveness
Executive Media Coaching
Face the Media with Confidence
Election Campaign Strategy
We Help You Win
