Month: May 2020

Reputation-Is-an-Asset-So-Are-You
Reputation Is an Asset. So Are You
The 21st Century Communicator: Currency, Code and Craft is a Constellar series by Astrum on what it takes to stay relevant.
30 Years of Indian PR
30 Years of Indian PR: Astrum's Ashwani Singla on why the talent problem is an easy fix — and how in-house comms can win PR its seat at the table
In July 1995, the landscape of Indian public relations was very different from the complex world of PR today.
Express-Pharma-Article-June-2026-Piyush-Sharma
Beyond the Pills: What India's Latest DPCO Amendment Could Mean for MedTech
Piyush Sharma, an advocacy professional with Astrum, examines how the latest DPCO amendment could reshape India's approach to MedTech pricing.
consistent-performance-an-imperative-for-building-resilient-corporate-reputation
CONSISTENT PERFORMANCE - An imperative for building resilient corporate reputation
REPUTATION today is no longer shaped by communication-led, top-down messaging. It has moved from a soft concept to a hard asset, an outcome of sustained,...
Expanding the Stakeholder Net
Expanding the Stakeholder Net: A Reputation Imperative for Modern Corporations
Today, corporate reputation, regardless of a company’s size or industry, is under constant scrutiny, driven by rapid information flows, extensive social...
Narrative is no longer authored Article  (1)
Narrative is No Longer Authored, It is Audited
I recently had the opportunity to participate in a panel discussion organised by Exchange4media for a session that was interestingly titled Who will own...
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