There is no second place in an election. We help you win.
We have helped win both national and state elections in India by providing research-backed election strategy that involves candidate selection, voter targeting, leader positioning, and campaign messaging.
In today’s dynamic political landscape, voters are more informed, independent, and discerning than ever before. Traditional campaign strategies need a data-driven and research-backed upgrade to ensure success. Astrum’s election strategy helps political leaders answer the four crucial questions:
Our approach blends cutting-edge polling methodologies, proprietary data analytics, and behavioural insights to create election campaigns that resonate with voters and deliver measurable results.
We have developed a science backed proprietary methodology to evaluate political candidates to provide recommendations on fielding candidates with maximum win potential.
We have a candidate win ratio of close to 90%. Which means that ninety percent of the candidates we select to field in a particular constituency win.
Our advanced voter segmentation enables political campaigns to gain vote share.
Our grassroot based unique polling methodology goes beyond the traditional samples and patterns of faith, caste and coalition identify key swing voters to move, advocates to activate, and adversaries to avoid by each constituency so you can prioritize your effort to achieve maximum impact.
Focused campaign that moves the vote share to you.
We help political leaders in India define and project a compelling persona that resonates with voters.
21st century electorates vote as much for the leader as for the party. The image of the leader could be the difference between a win or a loss. We develop the leader’s public image and messaging to resonate with not only the advocates but also the swing voters. Leveraging our home-grown battleground framework, we ensure that leader’s image mobilizes support effectively.
Leader’s improved engagement and vote share gain for the party.
We develop simple, clear and persuasive messages that connects with voters and influences their decisions to vote for you.
Using our recognised message persuasiveness methodology emphasizing simplicity, authenticity, and relevance, we craft messages that motivate the voters to vote for you.
Higher voter recall, improved voter engagement that mobilizes them to vote for you.
Our teams can reach the most remote polling stations, having covered about 75% of assembly constituencies across India, ensuring representative and reliable data.
We handle large sample sizes with ease, deploying technology for rigorous voter verification and response validation.
Our advanced statistical and predictive analyses, turns complex voter data into actionable insights that drive campaign strategy.
Our experts possess deep understanding of local cultures, constituency dynamics, and political structures of both national and regional parties, enabling nuanced voter targeting and messaging.
Election campaign strategy consulting helps political candidates and parties plan, execute, and optimize campaigns using data-driven insights, behavioural analysis, and targeted communication strategies. Astrum designs strategies that answer the critical questions: Who are the voters to win? How do we reach them? What messaging will persuade them?
Voter segmentation involves classifying a heterogenous electorate into meaningful homogenous groups based on a variety of parameters. Astrum uses science-backed analytics and local insights to identify advocates, adversaries, and swing voters that determine electoral outcomes.
Leader positioning defines the public persona and value proposition of the leader that resonates with voters. Using our battleground framework, Astrum ensures candidates communicate the right message that motivates voters to vote for them instead of their competitor.
Campaign messaging is the articulation of key issues in a simple, persuasive, and memorable manner. Astrum tests messaging effectiveness through a variety of qualitative and quantitative research to ensure messages resonate with voters.
Candidate selection evaluates potential candidates on voter sentiment. Using proprietary frameworks, Astrum provides evidence-based recommendations on whether to field a candidate in a specific constituency.
Astrum has extensive field reach, covering over 75% of assembly constituencies, coupled with a multidisciplinary team of polling experts, data scientists, social scientists, and political analysts. Our local knowledge ensures campaigns are tailored to regional dynamics, culture, and voter behaviour.
We use tablet-based interviews, geo-tagging, real-time dashboards, and predictive analytics to collect, validate, and interpret voter data. This technology ensures accuracy, efficiency, and scalability for campaigns of any size.
Astrum combines deep legislative knowledge, research-based insights, field execution expertise, and advanced technology to provide end-to-end campaign solutions. From swing voter analysis to candidate testing, message design, and voter sentiment tracking, we help clients win elections with confidence and credibility.
Sharada is the Co-Founder and Chief Science Officer of Astrum and leads the evidence-based consulting practice, translating complex data into WinningKnowledge that empowers clients to strengthen reputation, pre-empt reputation risks, and build competitive advantage. She has nearly two decades of expertise in market research, public policy research, crisis preparedness and social impact, she has led high-impact studies for multinational corporations, domestic enterprises, and leading political parties.
An Economics (Honours) graduate with a master’s degree in Economics from the Delhi School of Economics, Sharada also holds executive certifications in Public Policy Analysis from the London School of Economics, UK, and in Transformational Leadership from XLRI Jamshedpur.
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Election Campaign Strategy
We Help You Win
