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Addressing the class of 2017 of Marketing Communication programme at the Delhi School of Communication, Ashwani Singla, Founding Managing Partner, Astrum, India’s only specialist science based reputation management advisory, made a case for the use of insights and data to develop persuasive communication. Sharing real world examples of the effective use of science in shaping public opinion and generating good will, he said, “Use of insights and data driven communication is the key to creating persuasive communication that moves the needle of opinion and gets people to act.” He added, “understanding what makes people tick is as important as the ways to reach them. Blending science with creativity helps shape the story that engages and persuades.”
Talking about a career in public relations and communications, Ashwani said, “Working in Public relations can be very rewarding as it allows you to combine science & art, offering a truly remarkable working experience and grow professionally.” He added, “There is always a lot of excitement & opportunities just waiting to be explored if you are willing to take the first step.”
This is what the students had to say about their experience of the session with Ashwani.
Aeyman Pasha, who is also perusing her masters in Journalism & Mass communication said “We appreciate the way the basics of Public relations were moulded with combination of scientific research, insight generation and simplicity of a message”.
Apeksha Bajaj, “The session gave great insights about how Public Relations could bridge the need of reputation management”. Tanya Bansal a volunteer at People for Animals and Helpage India,“It was a great learning experience and the session with Ashwani Sir was very lively & interactive”.
Somya Singh, “The experience was phenomenal and very persuasive in terms of learning, also an opportunity to know how simple ideas can be extremely useful with the blending of science in it”.
About Delhi School of Communication
The Marketing Communication programme at DSC is a Post Graduate Diploma Programme in Communication (PGDPC) + Masters in Mass Communication. It integrates areas of Advertising, Public Relations, Entertainment Management, Digital Communication and Marketing & Strategy to create communication leaders. DSC has been a first in many domains. It pioneered the concept of Integrated Marketing Communication training, also bridging the theory-practice gap through its Apprenticeships and Internships. It is a 22 year old legacy that has contributed towards the growth of many professionals and the communication industry at large.
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