Astrum Launches Social Impact Index™ (SII) and Social Impact Focus (SIF) Framework to Transform Corporate CSR Strategy

New Tools Enable Organizations to Transition from Transactional CSR to Transformational Social Impact

New Delhi, India – July 10, 2025: Astrum, India’s first science-based specialist reputation advisory, today announced the launch of two groundbreaking tools designed to help organizations deliver higher returns on their CSR investments and drive meaningful, measurable social change. The Social Impact Index™ (SII) and Social Impact Focus (SIF), proprietary tools are now available to clients seeking to transform their Corporate Social Responsibility (CSR) initiatives from compliance-driven activities to catalysts for sustainable community transformation.

The launch follows the release of Astrum’s definitive study of the CSR landscape in India titled, “From Transaction to Transformation: New Rules for Effective CSR in the 21st Century,” on June 26, 2025. The study, which gathered insights from over 2,000 stakeholders across India including senior CSR leaders, NGOs, grassroots workers, government officers (BDOs) and community members.

 

Key Insight from the Study: The Big Shifts Corporates Must Make

 

1. From Compliance to Commitment: Make social impact part of your business DNA
2. From Scattershot to Strategic: Align your CSR focus to a clear issue and stay the course.
3. From Reach to Results: Invest in measurement, transparency, and learning.
4. From Statistics to Stories: Showcase real-life transformation, not just numbers.

Download a copy of the report from here.

 

Says Sharada Adhikari Sharma, Co-Founder and Chief Science Officer, Astrum, “What struck us most in our study was the disconnect between corporate investment and actual community transformation,” she adds “we found that organizations often measure outputs rather than outcomes – counting the number of schools built rather than the educational impact achieved. Our Social Impact tools shift this paradigm by helping organizations understand that true social impact is about how deeply you engage with and transform the communities you serve. Our study shows that the appetite for transformation exists – what was missing was a science-based framework to help organizations achieve it.”

 

Finding Your CSR Focus is Critical

Too often, CSR portfolios are scattered, spread thin across unrelated causes and disconnected from the core purpose of the organization. At Astrum, we help companies define their Social Impact Focus (SIF) through a structured lens:

 

• Relevance: What matters most to the communities you serve?
• Alignment: How do you tie into national priorities or sustainable development goals?
• Authenticity: Does it reflect your organizational values and strengths?
• Targeting: Who are you reaching? demographics, geographies, and communities?

 

Introducing Astrum’s Game-Changing Tools

 

1. Social Impact Focus (SIF) Framework: A strategic planning tool that helps organizations align their CSR initiatives with authentic community needs, ensuring that investments translate into sustained, meaningful change rather than short-term visibility projects.

2. Social Impact Index™ (SII): A comprehensive measurement and tracking system that helps organizations assess their current social impact effectiveness and identify areas for improvement. The SII enables businesses to move beyond superficial metrics to understand their true community impact.

 

About Astrum

Astrum is India’s first specialist reputation management advisory that uses the Science of Persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters.

Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity building workshops include Message Development, Media Training, Crisis & issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

Download a copy of the report from here.

For enquiries: [email protected]