Astrum and K.R. Mangalam University Ink Strategic Partnership

First-of-its-Kind Industry-Academia Collaboration

Gurugram, India, 23^rd April 2025: Astrum, India’s first science-based specialist reputation management advisory, and K.R. Mangalam University (KRMU), a leading multi-disciplinary private university with its campus in Gurugram, announced a strategic partnership to nurture an ecosystem that integrates real-world industry insights with academic rigor. This is a first-of-its-kind industry-academia partnership in the Indian public relations and strategic communications industry.

Under the aegis of this exclusive partnership, Astrum will nurture high potential university students through internships and provide career pathways, Astrum associates will access executive education at the university to stay abreast with the constantly changing environment. To strengthen University-Astrum knowledge exchange, both parties will undertake collaborative R&D projects to develop intellectual capital that raises the bar of service excellence and creates avenues to develop new products and services. Team Astrum and KRMU will also develop case studies that will be integrated into the University’s curriculum and also serve as a valuable learning tool for Astrum’s Associates.

Speaking at the signing of the partnership, Ashwani Singla, Founding Managing Partner, Astrum, said, “This partnership is not only about bridging the gap between what is taught in the classroom and what is needed in the real world, but equally about bringing the rigor of academic research to the real world to lead in service excellence and innovation.” He adds, “The key highlight of this partnership is the opportunity for collaborative research enabling both faculty and practitioners to tackle pressing issues in consulting and strategic communications.”

Rohit Gupta, Director, K.R. Mangalam University said, “We recognize the immense value of bridging the gap between academia and industry. This partnership with Astrum is a strategic step towards bringing the real world into the classroom and ensuring our graduates are not just knowledgeable, but also adaptable, resourceful, and ready to contribute from day one and the faculty-practitioner collaboration is a winning combination that ensure that our curriculum continue to remain rooted in the reality of our students.”

About K.R. Mangalam University (KRMU)

K.R. Mangalam University, Sohna Road, Gurgaon – 122103 (Delhi NCR Region), a University established under the Haryana Private Universities Act 2006 (Amended 08 of 2013) and under section 2(f) of UGC Act, 1956 wherein empowered to award degrees, as specified under section 22 of the UGC Act, 1956. The University is known for its excellence in interdisciplinary education, research and innovation, that prepares students to become socially responsible citizens. Recognized for its virtues of quality, equality, inclusiveness, sustainability, and professional ethics, KRMU is synonymous to academic excellence dedicated to the goal of national development.

About Astrum

Astrum is India’s first specialist reputation management advisory that uses the science of persuasion to understand and shape public opinion ethically. Founded by Ashwani Singla, in 2015 as the next progression for public relations, Astrum is leading the way in rooting creativity in science to offer ‘research-based multidisciplinary strategic communication solutions to sustain and protect reputation & license to operate.’

A work ethic founded on ownership and accountability to solve some of our client’s toughest challenges sets us apart. Our multi-disciplinary professionals help our C Suite clients successfully negotiate the complex landscape of Reputation, Risk and Regulation. Applying the same principles of insights-led thinking, we advise Political leaders to win the mandate of their voters. Our services include Bespoke Market Research, 3i Multi-Disciplinary Strategic Communication Programmes, ESG Consulting, Crisis Preparedness Planning, Crisis Communications, Policy Advocacy and Election Strategy. Our C Suite capacity building workshops include Message Development, Media Training, Crisis & issues Management.

We serve clients through our presence in the NCR, Mumbai, and Bangalore and reach 60 cities and towns in all major states of India and 100 cities across 30 countries in five continents across the globe through our network of partners and exclusive affiliates.

For more information, please visit our website at www.astrum.in or [email protected].