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Brand Advocates – The Best PR Asset
ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
December 2016 | Varghese M. Thomas

There are five clear steps to building effective consumer advocacy

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There is a larger role for PR Professionals with the proliferation of opinions on social media.
ExpertSpeak: Virtual Responsibility
November 2016 | Sushant Balsekar

  “Print is dying!” is a statement often heard in meeting rooms when a well-dressed …

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NRIs travel to India to remain connected to their roots
August 2016 | Ashwani Singla

“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”

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Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

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ONE WORLD, ONE FAMILY
Lessons in Crisis Communication from The World Cultural Festival
April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

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