There are five clear steps to building effective consumer advocacy
“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”
With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.Read More
How is that The World Cultural Festival billed as a celebration of “The Art of …
Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.
In my recent travels to USA to attend the IABC World Congress, I had …
Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.
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