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ExpertSpeak: Virtual Responsibility

November 2016 | Sushant Balsekar

“Print is dying!” is a statement often heard in meeting rooms when a well-dressed …

ExpertSpeak: Are you locally relevant?

October 2016 | Swati Bhattacharya

The secret of succeeding in a global environment is finding strength in diversity. To leverage …

NRIs travel to India to remain connected to their roots

August 2016 | Ashwani Singla

“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”

Making your website work for you

May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

Lessons in Crisis Communication from The World Cultural Festival

April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

Simple rules to develop a compelling proposition and how to win trust

January 2016 | Ashwani Singla

Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.

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