Insights and new thinking
Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.Read More
In my recent travels to USA to attend the IABC World Congress, I had …
Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.Read More
Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.Read More
Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.Read More
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