Constellar
Insights and new thinking
Reputation management
ExpertSpeak: Virtual Responsibility
“Print is dying!” is a statement often heard in meeting rooms when a well-dressed …
ExpertSpeak: Are you locally relevant?
The secret of succeeding in a global environment is finding strength in diversity. To leverage …
NRIs travel to India to remain connected to their roots
“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”
Making your website work for you
With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.
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Simple rules to develop a compelling proposition and how to win trust
Ashwani , in this article, brings a compelling array of reasons behind why reputation management shouldn’t just be limited to controlling negative media coverage and promoting the positive factors of a company, and should instead be treated comprehensively, in order to gain the most results.
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One Big Idea by Ashwani Singla: PR Needs a New Approach
Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.
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