Reputation management

Crisis Management Lessons from Covid-19
What has COVID 19 taught us? FIVE lessons in Crisis and Issues Management
April 2020 | Ashwani Singla

This article by Astrum highlights the importance of crisis planning & preparedness during the time of unforeseen situations like COVID-19. Visit the website to read in detail.

Read More

expert speak essential toolkit a xennial approach
ExpertSpeak: Essential Toolkit for a modern day consumer behaviour professional: A Xennial Approach
April 2018 | Gaurav Mehta

Consumers are shape shifting rapidly and so is the marketing tooling infrastructure. How does a consumer behaviour professional adopt the latest and (possibly) greatest approaches and techniques to stay relevant for the consumer is the winning play.

Read More

future-calling
THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

In my recent travels to USA to attend the IABC World Congress, I had the …

Read More


Communications leadership for reputation management
ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
February 2017 | Rachana Panda

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

Read More

expert speak year pr reputation management
ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 | Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.

Read More

Brand Advocates – The Best PR Asset
ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
December 2016 | Varghese M. Thomas

There are five clear steps to building effective consumer advocacy

Read More

Astrum Live