Infographics

ExpertSpeak: Five clear steps to build an effective consumer advocacy campaign
December 2016 | Varghese M. Thomas

There are five clear steps to building effective consumer advocacy


There is a larger role for PR Professionals with the proliferation of opinions on social media.
ExpertSpeak: Virtual Responsibility
November 2016 | Sushant Balsekar

  “Print is dying!” is a statement often heard in meeting rooms when a well-dressed …

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NRIs travel to India to remain connected to their roots
August 2016 | Ashwani Singla

“The insights generated provide us powerful cues to our clients to not only custom create offers (what to do?) but also help differentiate themselves by creating persuasive conversations (what to say?) And most importantly helps identify the ‘persuadables’ needed to win in the market place (who to target?).
That’s the power of science based reputation management.”

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Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

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ONE WORLD, ONE FAMILY
Lessons in Crisis Communication from The World Cultural Festival
April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

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Astrum Live

THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

  In my recent travels to USA to attend the IABC World Congress, I had …

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ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
February 2017 | Rachana Panda

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 | Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.