Consulting

THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

  In my recent travels to USA to attend the IABC World Congress, I had …

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Making your website work for you
May 2016 | Shefali Khanna

With the increasing updated algorithms that the biggest search engine – Google comes up with each year, it makes it much harder for digital specialists to rank their sites today. Here are a few things I suggest marketer’s do this year.

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ONE WORLD, ONE FAMILY
Lessons in Crisis Communication from The World Cultural Festival
April 2016 | Ashwani Singla

How is that The World Cultural Festival billed as a celebration of “The Art of …

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4 One big idea needs a new approach
One Big Idea by Ashwani Singla: PR Needs a New Approach
January 2016 | Ashwani Singla

Ashwani weighs in with astute observations about the current avatar of public relations, and offers his insights on a differing approach that can help increase the effectiveness of this channel, and a break down of what said approach will entail.

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CSR for Reputation Management
Corporate Social Responsibility Beyond Community Relations
January 2016 | Ashwani Singla

Ashwani offers an alternative look at Corporate Social Responsibility, as well as his insights on how organisations need to change their approach to this concept to leverage the idea of a “responsible business strategy” to all facets of their business.

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1-Defining the persuables
Defining the Persuables
January 2016 | Ashwani Singla

Ashwani shares an insight on how a systematic approach toward reputation management can help organisations structure their systems, as well as a break-down of the essential steps that managers must keep in mind, in order to be most effective.

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Astrum Live

THE FUTURE IS CALLING. WHERE ARE YOU?
Trends that are shaping Public Relations
July 2017 | Ashwani Singla

  In my recent travels to USA to attend the IABC World Congress, I had …

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ExpertSpeak: Communication Leaders Become Trusted Advisors Lessons I have learnt
February 2017 | Rachana Panda

Today, Communications is evolving to be one of the most innovative leadership functions. Like reputation, communications leadership is nurtured over a long journey and requires organizational and personal patience. A sneak preview into the evolution of this journey of a senior communicator in instilling new skills.

ExpertSpeak: 2017 – The year of PR and Reputation management!
January 2017 | Sujit M Patil, ABC

Effective PR and reputation management is key to any business strategy in the digital world. Check out the focus areas on PR Trends for 2017 shared by Sujit Patil.